Last Updated: December 13, 2020
Collection of Information
Use of Information
Sharing of Information
Advertising and Analytics Services Provided by Others
Your California Privacy Rights
COLLECTION OF INFORMATION
Information You Provide to Us
We collect information you provide directly to us, including but not limited to the following:
- Health information. For example, when you purchase, register, access, or use the testing kit or related platforms, applications and services (“Testing Kit”), you consent to our collection, use, and disclosure of information you provide including, but not limited to, your health and/or disease-related information and conditions (such as current symptoms, medical history, current medical conditions and associated treatments), clinical and other information necessary to process and report the results of your Testing Kit, and any other information exchanged in emails, texts, chats, or calls between you and USB or the independent health care professionals or partner laboratories, and their professional entities.
- Personal information you voluntarily provide to us. In addition, we collect information you provide directly to us when you [create an account, register your Testing Kit, submit or post content through our Services, make a purchase, communicate with us via third-party platforms, participate in a promotion, request customer support, otherwise communicate with us, or share information about yourself through questionnaires, forms, features, and applications]. The types of personal information we may collect include your name, date-of-birth, gender, email address, postal address, phone number, credit card and other payment information, and any other information you choose to provide.
Other Information We Collect When You Interact with Us
When you access or use our Services or otherwise transact business with us, we automatically collect information about your activities, including:
- Activity Information: We collect information about your activity on our Services, such as completing questionnaires, or receiving and reviewing lab results.
- Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction.
- Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services.
- Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see the Your Choices section below.
Information We Collect from Other Sources
We may also obtain information about you from other sources. For example, we may collect information about you from healthcare providers and clinics (including licensed Health Care Professionals), partner Labs, and others you direct to share personal information with USB.
Information We Derive
We may derive information or draw inferences about you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.
USE OF INFORMATION
We use the information we collect to provide, maintain, and improve our Services including, but not limited to:
- Process account creation, Testing Kit registration, and other transactions and send you related information, including products, kits, confirmations, receipts, invoices, customers experience surveys, and recall notices;
- Market and communicate with you about products, services, events and other promotions offered by USB, or, subject to any consents or authorizations that are required by applicable law, those of our third-party partners, and provide news and information we think will interest you (see Your Choices below for information about how to opt out of these communications at any time);
- Provide and administer research, analytics, and anonymous reporting for internal purposes;
- Oversee collection of samples (via telehealth platform) and process, analyze, and deliver sample collection, testing, and lab results;
- Send you technical notices, security alerts, and support and administrative messages and to respond to your comments, questions, and to provide you customer service;
- Monitor and analyze trends, usage, and activities in connection with our Services;
- Tailor your experience on our Services;
- Personalize your online experience and the advertisements you see when you use our Services or third-party platforms based on your preferences, interests, and browsing and purchasing behavior and audit your interactions with our online ads, including by counting ad impressions and verifying positioning and quality of ad impressions;
- Facilitate promotions;
- Detect, investigate and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of USB and others;
- Debug to identify and repair errors in our Services;
- Comply with our legal and financial obligations; and
- Carry out any other purpose described to you at the time the information was collected.
SHARING OF INFORMATION
We share personal information in the following circumstances or as otherwise described in this policy:
- With vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as [licensed independent health care providers who order and oversee sample collection and interpret, analyze, and deliver lab results], [partner laboratories], and companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, analytics, marketing and advertising;
- Publicly on our Services if you submit a product review or post content such as a blog or other influencer posting in another public area of our Services;
- If we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
- If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of USB, our users, the public, or others;
- With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;
- In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
- Between and among USB and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
- With your consent (for example through the acceptance of a consent form) or at your direction.
SOCIAL SHARING FEATURES
ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS
We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interest. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.
USB does not respond to Do Not Track (“DNT”) signals to the extent received from a web browser. Because there currently is not a universally accepted technological or legal standard for recognizing or honoring DNT signals as reflections of user choice, we do not respond to them at this time. Once such technology is created and has received applicable regulatory approval, we will consider (a) whether it is possible; and (b) if so, how it can be incorporated within our environment in the future.
You may update and correct certain account information you provide to us at any time through our patient portal or by emailing us at email@example.com. If you wish to deactivate your account, please email us at firstname.lastname@example.org, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of some of our Services.
You may opt out of receiving promotional emails or text messages from USB by following the instructions in those communications or by managing your communication preferences in your account settings menu. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations. You may also opt out of receiving promotional emails or text messages from third parties with whom we’ve shared your personal information as described in the “Sharing of Information” section above by following the instructions provided by such companies in their promotional communications to you.
Mobile Push Notifications
With your consent, we may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.
YOUR CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act or “CCPA” (California Civil Code Section 1798.100 et seq.) and the “Shine the Light” Law (California Civil Code section 1798.83) afford consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.
California Consumer Privacy Act
In the preceding 12 months, we have collected the following categories of personal information:
- identifiers (such as name, postal address, unique personal identifier, online identifier, internet protocol address, email address, or other similar identifiers);
- any categories of personal information described in California Civil Code Section 80(e), including health information;
- characteristics of protected classifications under California or federal law (such as, but not limited to, age, race, sex, sexual orientation, medical or health conditions),
- commercial information such as records of products or services purchased, obtained, or considered by you;
- biometric information;
- internet or other electronic network activity information (such as browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement);
- professional or employment-related information; and
- inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
For examples of the precise data points we collect and the categories of sources of such collection, please see Collection of Information above. We collect personal information for the business and commercial purposes described in Use of Information above.
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, disclose, and sell, (2) request deletion of your personal information, (3) opt out of any “sales” of your personal information that may be occurring, and (4) not to be discriminated against for exercising these rights. You may make these requests by submitting this form or emailing us at [insert email address]. We will verify your request by asking you to provide information related to your registered account or a recent interaction with us. We will not discriminate against you if you exercise your rights under the CCPA.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.
Shine the Light
California law permits residents of California to request certain details about how their information is shared with third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, please by submit this form or email us at [insert email address].]
Email address: email@example.com
Mailing address: 16020 Linden Ave N, Shoreline, WA 98133, USA